Wednesday, June 30, 2010
NEXT GINeration Cocktail Challenge
Recently, New Amsterdam gin delivered an unbelievable social media cocktail challenge. It was held at The Back room in NYC and as a rarity for social media, they wanted to hear from us and see what we can do beside typing away at the computer writing the reviews!
As I walked into the speakeasy themed lounge, I was greeted with some fresh and yummy New Amsterdam cocktails from the attentive and friendly staff. I was then Interviewed about the upcoming competition, spoke to the New Amsterdam team and then the games began!
It was about a dozen of us bloggers, journalist, and such competing for the best cocktail to be featured on their new Face Book cocktail list! We had all fresh juices, fruits, syrups, herbs, and anything else you can think of to go into a great summery style gin cocktail.
We had 10 minutes to create something FANTASTIC along with naming it and giving a brief story about the cocktail! Pressure....uh...a little!
Miss Selena Ricks of the Dizzy Fizz won first place along with a catered cocktail party for 10 of her friends! Her cocktail was called the Green Market Smash, which consisted of muddled Basil, fresh juices, elderflower liqueur, and liquid-fied honey. I gotta say that it was tasty!
After this experience, I have to take my cloche off and thank New Amsterdam gin for thinking about the media and treating us swell! I had a blast and learned a whole lot more about this great American citrus'y and light on the Juniper soft gin.
Photo credits: New Amsterdam gin
For cocktail recipes and more info check out my Examiner page: http://bit.ly/dg4CsT
New Amsterdam gin: http://www.newamsterdamgin.com/